Detroit, MI, (April 5, 2011) - General Motors celebrates “100 Years of Chevrolet” with a special limited edition watch from EQUIPE WATCH COMPANY.  Named after the famous Chevrolet engine, the “100th Big Block” Chronograph watch; limited production made from surgical stainless steel with a black tire tread band. Each watch carries the Chevrolet 100th anniversary logo with serial number.  The limited production EQUIPE watch was designed in Detroit and will debut April 28 at the National Corvette Museum, Bowling Green, Kentucky.

“We’re excited to be included in this milestone occasion.” said Jeff Freedman of Equipe watches.  “Equipe is the perfect fit for Chevrolet because all of our watches are designed with an automotive theme.”  The EQUIPE watch line offers 15 collections with more than 150 designs.

Chevrolet - one the world´s largest automotive brands - was founded in Detroit, in November 1911.  William C. "Billy" Durant the founder of GENERAL MOTORS created CHEVROLET MOTOR COMPANY, which he regarded as his one of his greatest achievements.

About Equipe Watches:
Equipe Watches is all about the unbridled spirit and ravishing beauty of automobiles. Each Equipe watch recalls some high-option auto feature – from the engine to the exhaust, from the interior to the exterior, from the tiniest ball joint to the most obvious paint color. Equipe embodies identifiable parts of the car (gaskets, pistons, timing chains, gauges, and other sleek touches) with enviable reality and daring design. With 15 series, such as Dash, Big Block, Hemi and Ball Joint, the edgy styles are a masterpiece in watch making design. Made according to the strictest standards of excellence, each Equipe line has its own unique body style and is crafted of the finest materials. All watches utilize high-grade 316L surgical stainless steel, Miyota/Citizen movements, hardened non-glare mineral crystals, screw-down crowns, screw-in case backs, and luminous hands, markers or dials. All are water resistant to 100 meters and backed by a two-year limited warranty. Equipe watches retail for $299 to $599, with the top-of-the-line Ball Joint selling for $999 due to its extremely high-tech 360-degree moveable lugs.